BMI Microsoft Dynamics NAV Blog

Are You Mobile Ready - Google Changing Search Algorithm Today

Posted by Craig Greitzer on Apr 21, 2015 11:38:46 AM

Starting today, Google has changed its search algorithm to promote mobile-friendly websites above others.

In other words, if a website doesn’t double up as a good mobile website, companies may find themselves dropped rapidly down Google search rankings.

Why does this matter? For a start, Google estimates that 50% of all searches on its site are made through a mobile or smartphone device. Google said the change, which will affect mobile searches in all languages globally, will have a “significant impact” on its search results.

“Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices,” the company stated in its blog announcement.

There is an important distinction, however, in that Google is looking to give a higher ranking to websites that are designed specifically for mobile, as opposed to those that merely look good on a mobile phone or tablet.

The BMI web site, www.bmiusa.com, is mobile ready and we also have a mobile version of our e-commerce site.  If you would like to discuss how we can help you get your www site or e-commerce site mobile-ready, please call today at 888-580-8382 X206.

Topics: smartphone, mobile, mobile e-commerce