Millions of e-commerce and web pages are being created every day. If you are not actively managing your search rank, you are destined to be listed so far down on Google and Bing that no one will ever find you. There are many SEO (Search Engine Optimization) companies out there that can help you.
Start by deciding which keywords you want prospective customers to find you with. Check out what your competition is doing on their site. Do some research on your keywords and see where you rank on Google.
A little investment can go a long way in getting your site ranked higher which will ultimately result in more people knowing about you and doing business with you.